Are there tangible benefits in flossing? Is it wrong to fake orgasms? What does the perfect online dating ad look like? Should we bother doing the ironing? Is it really impossible to buy the perfect Christmas gift? (Other than this book, of course.) Economists might not be the first people you would think of to give you advice on such diverse areas as parenting, the intricacies of etiquette or the dark arts of seduction. But for years bestselling author Tim Harford has been doing just that: answering the most challenging questions in his brilliant column, where he uses the tools of economics to give practical advice about everyday dilemmas, conundrums and concerns. From family rows and the stock market to buying socks or speed dating, you'll find within these pages a witty - and of course rational - explanation for almost everything you ever wanted to know about life.
* The very best letters from Tim Harford's celebrated Financial Times 'Dear Econonmist' column, collected herewith NEW letters for the paperback edition
Tim Harford is a riveting expositor of the field, lively and fair minded, and his books The Undercover Economist and its macroeconomic companion piece The Undercover Economist Strikes Back are excellent places to start, both because they are so interesting in themselves and also because they give a good initiation in how economists think and study these sorts of questions -- John Lanchester
Tim Harford has worked for the World Bank and is a columnist for the FINANCIAL TIMES.